iDetailing Creatives and Cegedim signed a co-promotion agreement for Latin America

Cegedim and iDetailing Creatives combined their strengths to bring added value to the Life Sciences market.

The evolution of the life sciences companies, from using CRM as an activity recording tool to using it as the center of their customer interactions, has created a unique opportunity for CRM technology companies to build additional CLM capabilities into their solutions.

Companies aim to capture feedback of their customers during the interactions and then use the captured information to develop insights. These insights can help brand marketers and sales teams to make changes to the subsequent sales and marketing approach so that future interactions can be more productive. The idea is to close the loop of customer feedback by presenting a modified approach that addresses the need of their customers.

To better perform these tasks, companies need to rely on industry leaders like Cegedim and iDetailing Creatives who can help them achieve their objectives by providing consulting and marketing capabilities combined with a robust CLM solution along with other market research services.

iDetailing Creatives brings-in their rich consulting and marketing solutions experience to address the client needs, and Cegedim with its leading edge MI CRM combined with CLM capabilities and market research will provide the software and services. This combination creates a unique value that customers in the Life Sciences industry would immediately appreciate and welcome.